In a surprising move, AMD has reentered the mobile phone graphics market with a development and licensing contract with Samsung Electronics. Although it’s not directly called out in the press release, we expect the AMD IP is for use in Samsung’s Exynos mobile System-on-Chip (SoC) processors. With this deal, Samsung is making a significant investment to upgrade its graphic performance for future Exynos processors. For Samsung, this is a repudiation of the Arm Mali graphics IP that it has been using since 2014 – at least for the high end of its SoC products. Unfortunately for Arm, today’s new...
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